Hundreds of books – many of which very commendable – have been written about European lobbying. But to our knowledge not one of these books describes “European lobbying methodology.”

Structures, tools, strategy: all these are dissected, decoded, and explained clearly with examples and colour diagrams to help your understanding:

• maximise the efficiency of your European association, • work in partnership with an NGO or trade union, • elaborate a system of monitoring adapted to your needs, • move your networks from upstream to downstream.

Additionally the book analyses the reasons for recent changes and the limitations of current lobbying structures. It explains in detail the new rules for influence, new strategies, new actors and new coalitions.

Benefiting from 30 years of experience in European lobbying, Daniel Gue'guen is highly credible when speaking about the subject: former Director General of the European Sugar Federation, and then of COPA-COGECA (the union of European farmers), today he manages one of the leading European consultancies: CLAN Public Affairs – Groupe ESL & Network. His new book “European Lobbying” is as solid, convincing, and educational as his “Practical Guide to the EU Labyrinth” which has been updated annually for 10 years and is translated into 20 languages.