Advertising Now. Online

Автор: Julius Wiedemann

Коментари: 0

Издател Taschen
Корици меки
Език английски
Тегло 1829 грама
Размери 0x0
ISBN 9783822849569
Баркод 9783822849569
Категории Интернет, Компютри и интернет, Книги

Ads in cyberspace: the best campaigns on the web today

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.


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Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!