Unleash the power of PR to promote your business. This book gives small business owners the tools to get 'free' publicity for their companies. One newspaper article on your business could reach 100,000 readers. A TV interview could put your company name in front of millions.


PR is not expensive, but it can be highly effective. Yet PR is largely ignored by small businesses and the subject is rarely touched upon in business startup courses and guides. Big corporates use PR all the time to raise their profile, promote their goods and services, boosting their sales and profits. All it needs is a little know-how and a lot of application.


Penny lifts the lid on the inside tricks of the trade, with step-by-step guides showing you how to steadily build up a name for your business, with guidelines on when it's appropriate to seek press coverage, and when it's not.